I feel compelled to write another post on subject I feel very passionate about. As I write yet another high street chainstore the "stack em high, sell em cheap " shop Primark http://tinyurl.com/y3v5srg
is in the news for selling a padded bra bikini for girls as young as 7 years old ! Another example of the sexualisation of children by the high street. Only a few weeks ago I mentioned my disgust on twitter about the baby girl romper in the new range by Stella McCartney for Gap http://tinyurl.com/yay47oo
which had a crochet halter neck to it ! At the same time Madonna announced she was working with her 13 year old daughter to launch a range of girls clothes based on her past show outfits ! http://tinyurl.com/y2ntpuy
Heaven help us ! What are these people thinking about. Are they so far removed from real life, surrounded by yes people who court these ideas, that they can't see how inappropriate some of them are?
Chances are because you are reading my blog you are also someone who likes to look and shop on the internet. I have found since starting my online business there is a wealth of individual, stylish talent to be had. We no longer have to accept what the high street forces us to choose from. How many times I wonder, if like me you have trawled the high street looking for something different but appropriate for your children which does not come with a designer price tag, only to return home empty handed or disgusted by what was on offer.
Please support independent small businesses, up and coming designers and children's fashion blogs. Take a look at people like http://www.juniorvogue.co.uk/ who always has age approriate and wonderful clothes on her site. The fabulously funky http://www.bygraziela.com/shop/shop and of course my new range http://tinyurl.com/yazhum5
I would love your comments.