Stella McCartney is launching her children's wear line in November.
The line will outfit newborns to 12-year-olds and will include floral print dresses, cotton babygros, day-of-the-week pants, a peacoat and field jackets. (lets hope there are no halterneck baby rompers, like the one she designed for the Gap
Prices will range from £16 for a tee to £126 for a coat.
I've had a quick peek at http://www.stellamccartneykids.com/ Where there's a funky video and you can register for an exclusive lookbook of the collection a week before its launch.