I really like some of the new Spring/Summer collection from Stella McCartney, these boys underpants included, but seriously ! £49 for a set of underpants! Please do let me know if you actually buy them.
The website itself is great, Its a nice touch the way the images of the children change when you move the mouse across them. The Lookbook for the Spring/Summer collection has some delicious looking pieces, but I suspect they will be way beyond the purse of many struggling families these days. Still nice to look at.
Some of my favourite pieces from the First Collection :
Boys Otto waterproof parker £72
below - Ted long sleeved printed babies sweater reasonably priced at £35
Girls Ziggy denim pant skirt with star yolks £44 !