It has to be said my website clearance sale has been less than a roaring success !
After a year of "ok" sales on my website and Ebay store, I decided it would probably be a good idea to return to what I know best for the time being and just stock the designer brands that are my Top Sellers until the economy picks itself up out of the muck ! So with that in mind I listed for sale all the "other" stock I had left, some "not so perfect" designer items and some real designer bargains to grab interest. I have sold several items to wonderful Twitter pals and regular website customers but other than that the response has been poor indeed. Is this a sign that people really are tightening their belts or did I just time it wrong and people are basically all "sale'd" out, or God forbid, is my stock Rubbish! If you are an online business owner I'd love to know how you feel your sales versus the economy are going.
I intend to leave the clearance section on my website for the time being and add to it from time to time while I move forward with a positive attitude, some new ideas, a plan to revamp the website and my photographic content and a whole bundle of totaly delicious Ralph Lauren for babies, boys and girls for Spring/Summer 2011. I have survived starting my business during a recession and making a profit year on year with no debt to a bank or lender. I will not be beaten by doom and gloom merchants!
For those of you who have discovered that Ralph Lauren now has a UK website, pop over and take a look at the prices and then come back to me to buy ! I buy direct from suppliers in America, one who purchases from the high end department stores like Macy's. I have no overheads like the high street stores and make minimum profit. Allowing me to sell stylish clothes at great prices. You are guaranteed that all my items are authentic, first quality and new with tags attached.
So, although I am sad about the pretty pettiskirts, girly outfits etc and my little Milly By The Sea Range, its not goodbye, just au revoir .......